To me this is: working with a product and process view together with all the stakeholders. Repeatability combined with social skills.

To put it simple: because it keeps housing affordable for people with a small wallet. And simultaneously, it has an enormous impact on circularity as well.

Conceptual building is different. And different can be difficult. I support you to get this way of working incorporated within your organisation.

Conceptual development, building and maintenance is not new. 

The “Network of Conceptual Building” is active over 10 years and promotes this way of building. Here you can find more background Info. Get excited and come back to get started right away.

This is quite significant and affects almost the entire organisation.

Simply put, you change from a demand-driven approach towards a supply-driven approach. You do less by yourself and need to prescribe your request for quotation more broadly, functionally and performance-oriented. This has an impact on both the development and maintenance teams, as well as the financial and rental departments.

Change is tricky and human as well.

That is why it is important not to focus on the conceptual way of working, but on the benefits it brings for your employees. In addition to a saving of up to 22%, it is also up to 40% faster. But also just as important: your employees get more time to make social impact.

Mainly by just start doing it. 

After all, what is unknown is unloved. Find allies and/or get support and get started. Positive experiences are contagious and lead to a gradual understanding of conceptual building.

By working in a product- and process-oriented way.

Match the right target group to a good product, develop it consistently and apply it efficiently in your projects. Sounds simple right 😊.

By asking the right questions to the contracting party.

This gives you a good idea of the degree of flexibility that is required. This is a delicate balance with the desired standardization of the living concept. 

Product development of housing concepts is about translating the generic customer demand into standardized solutions. Not only at building level but also on all spatial frameworks. Plan development is the translation of this basis to a specific location.

The basis consists of commercial, spatial and technical matters. 

Consider matters such as product strategy, marketing plan, price list, design rules, aesthetics, digital twin, technical description, assembly-, warranty- and maintenance plans.

In addition to describing the processes, an external customer perspective can be used to look at adjusting (partial) processes (lean). Also gaining further control over processes of chain partners and stakeholders is very valuable (systemic). Finally, a digitalization drive can further improve efficiency and error sensitivity. For example with a configurator.

After an initial product cycle, securing it in a Building Information Model (BIM) is a great step. Then comes the further integration of the various disciplines. Finally, a further digitalization step can be made by setting up a Product Data Management system, linked to the BIM.